Top Overall Country Brand Rankings
Italy, U.S. and Australia Rank Highest as Country Brands - Thailand is Only Asian Country in Top 10. The FutureBrand/Weber Shandwick Country Brand Index is comprised of a three-tiered analysis of statistics from trade organizations, government agencies and travel industry organizations, a global quantitative survey, and expert opinions of international travel professionals, including travel editors, travel analysts, travel agents and travel industry and hospitality professionals. Thirty-five of the world’s most popular travel destinations were included in the survey rankings, including travel and tourism favorites in North America, Europe, Asia and Africa.
Top Overall Country Brand Rankings:
1. Italy
2. Australia
3. USA
4. France
5. Maldives
6. Greece
7. Fiji
8. Thailand
9. Egypt
10. Bahamas