| Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 | 
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Avg. Customer Rating:   (based on 15 reviews)
Sales Rank: 4863
Category: Book
Author: Sarah Lacy
Publisher: Gotham
Studio: Gotham
Manufacturer: Gotham
Label: Gotham
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3
ISBN: 1592403824
Dewey Decimal Number: 338.4700670979473
EAN: 9781592403820
ASIN: 1592403824
Publication Date: May 15, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Everyone has heard the story of the Internet Bubble. Beginning with Netscapes IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to irrational exuberance, and everyone moved on.
Once Youre Lucky, Twice Youre Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcomsdubbed Web 2.0is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet fan boys eager for all the promises to come true.
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| Customer Reviews: Read 10 more reviews...
 Clift Notes to the Web and Silicon Valley July 8, 2008
This book was absolutely amazing. I am not a techy person nor do I know all the HOT websites. But Sarah was able to convey the social and intellectual scene that makes the Valley unique and allows for all the web birth. Once you start it is impossible to put down. The founders of the web and each website are so interesting and Sarah really gets into details around their lives. Also she is the first person to write so that I can actually understand what each of these websites does and what the purpose is.
Anyone and everyone should read this book, if you live in Silicon Valley you need to know what makes it a unique region. If you are into the web you should know the people behind it. If you do not understand the web this book will enlighten you.
I cannot encourage enough people to try this book!
 A human view on the technical world of the new silicon valley July 7, 2008
I have been in the technology world for a long time and involved in the web from the time of Mosaic and even before. This was a side of that world that is hard to get a view of. Sarah Lacy definitely has the inside track with some of the top people in the valley and shows you a human side of them. I really enjoyed this book and can't wait to jump back into web technology. Great book! I would recommend it to anyone that wants to know about this "new web" . I hate to call it 2.O by the way, great read!
Excellent Storytelling of the Web 2.0 Era June 23, 2008
1 out of 1 found this review helpful
I have to admit I had some bias against this book after the negative publicity she got from her interview with Mark Zuckerberg during SXSW.
Sarah Lacy did an excellent job in capturing the essence of Web 2.0. I came off very inspired after reading the book.
I like the flow of the story where she shifts back and forth from one Web 2.0 story to the next and finding the relationships between the people involved.
I read a lot of technology blogs and I thought I knew a lot about Digg, Slide, etc. This book had a lot of things that were not covered by Techcrunch, Mashable, and even Valleywag!
Part of me thinks this book was released a little early. I would have liked to read this book 2-3 years from now where it would probably chronicle a more definitive outcome for these Web 2.0 companies. Web 2.0 is not really over yet.
Perhaps a sequel Sarah?
A Fun Read June 16, 2008
2 out of 2 found this review helpful
If you're interested in Web culture, and the people and companies that support it, you'll love this book.
I think the few disappointed reviews may have had the wrong expectations. It isn't really a "business" book... It isn't educational per se... It's an inside look at some of the pioneering founders of web 2.0, and it's fascinating. Sarah's style is easy to read, and kept me captivated throughout the pages.
Great Read - Packed with valuable Information June 12, 2008
3 out of 3 found this review helpful
The book was a fantastic documentation of the ever changing web 2.0 scene. It was very well written and packed full of interesting stories of how many of the sites were founded.
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