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| Doing Business In China: How to Profit in the World's Fastest Growing Market | 
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Avg. Customer Rating:  (based on 3 reviews)
Sales Rank: 78400
Category: Book
Author: Ted Plafker
Publisher: Business Plus
Studio: Business Plus
Manufacturer: Business Plus
Label: Business Plus
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: Reprint
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.5
Dimensions (in): 8.2 x 5.4 x 1
ISBN: 044669696X
Dewey Decimal Number: 650
EAN: 9780446696968
ASIN: 044669696X
Publication Date: July 21, 2008
Availability: Usually ships in 1-2 business days
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Product Description
DOING BUSINESS IN CHINA offers the definitive user-friendly handbook of tips and insights on the top opportunities in China, currently the world's fastest growing market, from selling and marketing techniques to laws, rules & regulations, pitfalls to avoid and much more.
Every day the financial news media discusses the business world's biggest story - China is emerging as the world's next great superpower. American businesses need to understand this emerging market and DOING BUSINESS WITH CHINA provides the easy to follow advice vital to success in the 21st century. Sections in the book include:
Pinpointing the Top Emerging Markets: An overview that every investor will want to read - promising sectors include agriculture, automotive, biotech, financial services, media, retail and more.
Laws, Rules & Regulations: It's hard to imagine a more complicated legal landscape than China's, in which fast moving reforms make it tough for foreign business to keep pace. This section explains how to do that.
Understanding Cultural Differences: Vital topics include "Basic Communication,""Talking Politics,""The Little Things," and more.
Sales & Marketing: Whether it's selling to customers or government procurers, some of the basic maxims of selling and marketing are different when doing business in China.
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| Customer Reviews:
Best quick business China primer out here April 1, 2008
1 out of 1 found this review helpful
I am a business strategy consultant with a reasonable amount of China experience. I have to say that this book provides the best balance of concise presentation, expert insight, and enjoyable narrative of any China business book I've read.
Too many books on the subject of doing business in China are written by quasi-experts who comment on broad trends that are either obvious or false conventional wisdom. Mr. Plafker's book shows a level of China business acumen that can only be garnered from years of experience. The anecdotes are at once entertaining and insightful. I have successfully used a number of the stories when consulting for clients. I had a recent client engaged a one-man consultancy offering "expertise" in China market entry. The client was shocked when I was able to guess (based on Mr Plafker's anecdotes) that the expert had (1) boasted about the number of visits he had made to China and (2) gone on at length on the need to hand over business cards with two hands. The consultant turned out to have little true expertise, and I established my credibility.
This book is a must-read. For those that are new to business in China, it is a more nuanced and insightful primer than any other you will find. For old China hands, the book is a useful tool to help you synthesize the body wisdom that you have accumulated.
Excellent resource for china January 28, 2008
An excellent resource for china. The author does not fabricate or exaggerate anything that he doesnt seem to know about the country and he applies written tetimony form people who have worked and lived there.
Ted really knows China December 1, 2007
3 out of 4 found this review helpful
This is a must-read for any Western business people venturing into China.
As a Chinese living in US for 10 years, I am amazed by Ted's understanding and appreciation of some of the subtleties of the Chinese culture, e.g. reluctance to say no, huge concern for one's face or mianzi. His treatment of the expat life in China is objective and comprehensive. He also paints an excellent picture of what aspects of China are morphing to be more western-like. His opinions and advices are specific, and backed by facts and his 18-year first-hand experience on the ground. For the thorniest issue, corruption, Ted gave a sound advice of never getting your foot wet in it.
Ted's writing is easy to read. The summaries at the end of each chapter are very useful references.
One thing Ted did not give enough coverage, in my opinion, is the implication of the strong nationalism sentiment reinforced by the Chinese Community Party through the schooling system as well as the media. A lot of Chinese people view the Western powers as greedy and unfriendly because of the humiliation and exploitation suffered by the Chinese in late 1800's and early 1900's. That sentiment is at the root of a lot of the sensitivities.
Another thing I did not quite like is that the catchy subtitle is somewhat misleading. A more accurate subtitle would be "What you have to know before and during doing business in China". But that is a petty flaw in a no-nonsense book.
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