| Designing for the Social Web (Voices That Matter) | 
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Avg. Customer Rating:   (based on 14 reviews)
Sales Rank: 21039
Category: Book
Author: Joshua Porter
Publisher: New Riders Press
Studio: New Riders Press
Manufacturer: New Riders Press
Label: New Riders Press
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.9 x 0.5
ISBN: 0321534921
Dewey Decimal Number: 006.7
EAN: 9780321534927
ASIN: 0321534921
Publication Date: May 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
No matter what type of web site or application you?re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
Inside, you?ll discover:
? The real reasons why people participate online and the psychology behind them
? The Usage Lifecycle?or how people use your web application over time
? How to get people past that trickiest of hurdles: sign-up
? What to do when you?ve launched a web application and nobody is using it
? How to analyze the effectiveness of your application screens and flows
? How to grow your social web application from zero users to 1000?and beyond
Designing for the social web is about much more than adding features. It?s about embracing the social interaction of the people who make you successful?and then designing smartly to encourage it.
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| Customer Reviews: Read 9 more reviews...
 Great Perspective and Approac December 13, 2008
Excellent for designers, developers, and business minds on the right approach to building on the social web.
Web designers and libraries catering to them will find it an excellent guide November 10, 2008
Social interaction occurs no matter what kind of web site or application one builds: it happens when a group of people use it and interact not only with each other but with their friends. Here are examples from real-world interfaces along with tips on how to overcome common people-oriented problems, from reluctance to learn or use new systems to what to do when a web application is launched and nobody wants to try it. Web designers and libraries catering to them will find it an excellent guide.
 A new light about web 2.0 September 7, 2008
0 out of 1 found this review helpful
This book is a new light about web 2.0 because shows how the Web 2.0 is, actually, the social web. If you think about web 2.0 as social web, a lot of new ideas and insight are possible, and surpase the "problem" of the suposed versions (2.0, 3.0, 2.5?) Is not 2.0: is the social web!
 A very uneven book August 21, 2008
4 out of 4 found this review helpful
The book is a fast read. It's written in a conversational style, which means it's sometimes very verbose but rarely difficult to understand. There are some references, most of them to blog posts or web sites. A lot of the information sounds more like opinions and the background info is not really explained. The writer makes many unnecessary comments and opinions on things that are very loosely related to the treated subject.
The scope of the book is large. This means that the treatment of topics is shallow. Inside one chapter I could find very interesting paragraphs and then a couple of pages of uninteresting (too shallow or repetition of something that was self evident or repetition) musings. The book would have benefited from more editing and condensation of ideas, as it seems the writer would have had more to say on many topics. This is why it's a shame that the expression is not more condensed and organized.
I would recommend the book as an introduction to many issues concerning modern web site design from a non-technical perspective. I didn't find many new things in the book, but found some inspiring thoughts or comments on existing sites. The problem was that due to the unevenness, there was no fast way of recognizing the less interesting material. But, it's a fast & easy read, so not too much time is lost on the boring parts. I felt i got some ideas & inspiration from it which is always nice.
A must-read for anyone who designs websites professionalliy August 15, 2008
0 out of 1 found this review helpful
Not all websites have a social focus, but all websites can benefit by becoming more social. Joshua Porter explains how to build features and flows that focus on getting users from "unaware" to "passionate user" status through well-designed and thoughtful design. The book is packed with practical tips and ideas for getting the most out of your site. Highly recommended!
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