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| Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want | 
 enlarge | List Price: $29.95
Buy New: $18.15
You Save: $11.80 (39%)
Buy New/Used from $17.98
Avg. Customer Rating:  (based on 9 reviews)
Sales Rank: 974655
Category: Book
Author: Kurt W. Mortensen
Publisher: Brilliance Audio on CD
Studio: Brilliance Audio on CD
Manufacturer: Brilliance Audio on CD
Label: Brilliance Audio on CD
Format: Abridged, Audiobook, Cd
Languages: English (Original Language), English (Unknown), English (Published)
Media: Audio CD
Edition: Abridged
Number Of Items: 7
Shipping Weight (lbs): 0.4
Dimensions (in): 6.9 x 5 x 1.5
ISBN: 1423364074
Dewey Decimal Number: 651
EAN: 9781423364078
ASIN: 1423364074
Publication Date: June 11, 2008
Release Date: June 11, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Research done at Kurt Mortensen?s Persuasion Institute proves that persuasion is as much a science as an art ? though top persuaders universally possess certain skills that make them seem as though they have a natural ability to persuade. In as little time as it takes you to listen to Persuasion IQ, you can transform yourself into a true master of the art and science of persuasion. Through a combination of clear examples and valuable information throughout, Mortensen identifies the 10 critical persuasion skills and reveals the techniques for developing and maximizing each one. You?ll quickly realize how powerful these techniques can be in business and in your personal life. Mastering them will translate directly to:
winning more clients ? ?reading? people more quickly and accurately ? deriving more satisfaction from personal and family relationships ? closing more sales ? earning more than you ever dreamed.
And, perhaps most important, hearing that magic word ?YES!? more often. So whether you?re selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed ? every time!
"A terrific read and a sure-fire way to improve and enhance your powers of persuasion. This easy-to-read book reveals how you can change minds, influence others, and reach your ultimate goals!" ? Larry King, Host of CNN's 'Larry King Live!'
"As an entrepreneur my business relies on the skills learned from Kurt Mortensen in his best selling book, Maximum Influence. In his new book, Persuasion IQ, Kurt has hit another grand slam! His '10 obstacles that limit your persuasion success' alone will be invaluable to your personal and business success." ? G. William Barnett II, author of the best-selling Are You Dumb Enough To Be Rich?
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| Customer Reviews: Read 4 more reviews...
 Compendium of techniques for persuasion and success December 12, 2008
This book is a useful primer for learning well-established persuasion techniques. Although author Kurt Mortensen makes few new points, he does a good job of compiling and synthesizing the current wisdom. Nothing here will challenge readers who are already familiar with the art, but newbies will find Mortensen's book a useful introduction, with references to classic motivational writers such as Napoleon Hill, time-management gurus such as Stephen Covey and classic thinkers such as Ben Franklin and Mohandas Gandhi. His enthusiasm helps, as do his checklists and examples. getAbstract recommends his book to aspiring salespeople and negotiators, and to anyone else who wants to improve his or her persuasion skills but doesn't know where to start.
 Love the book - dont like the retailer October 1, 2008
0 out of 2 found this review helpful
Love the book - share somewhat the same thoughts as the other reviewers on contents.
However - I have to strongly recommend that you stay FAR AWAY from the add on's (signing up for extra materials...). I felt like being spammed!
 How to strengthen and observe persuasion techniques for maximum benefit August 17, 2008
PERSUASION IQ: THE 10 SKILLS YOU NEED TO GET EXACTLY WHAT YOU WANT comes from an author who has earned a worldwide reputation for knowing which persuasion techniques work, and for helping others in business further their careers by using these techniques. His instrument for measuring the success of persuasion techniques is called 'Persuasion IQ', and his book on the topic tells how to strengthen and observe persuasion techniques for maximum benefit.
Diane C. Donovan
California Bookwatch
Fantastic Book August 2, 2008
Kurt Mortensen's Persuasion IQ book is in one word awesome. I really enjoyed learning the different skills and techniques not only in regards to persuasion/influence, but also in improving your life. Highly recommend it! Great job.
Oscar
Highly Recommended July 14, 2008
1 out of 1 found this review helpful
Excellent book on the topic of persuasion without a slant toward any one occupation or profession. The principles and illustrations can apply to persuading a teenage son to go to college, to making a presentation to a senior executive, or to developing great website copy.
The author refers to several primary research studies done by his organization. In fact, these are the heart of the book and what I found most intriguing and worth scrutiny for any sales professional, speaker, author, or marketing professional.
Highly recommended.
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