| Advertising: 11 Insights from Creative Directors |
 enlarge | Buy New: $0.49
Avg. Customer Rating:   (based on 1 reviews)
Sales Rank: 105632
Category: Book
Author: Robin Landa
Publisher: Amazon
Studio: Amazon
Manufacturer: Amazon
Label: Amazon
Language: English (Published)
Media: Digital
Pages: 15
ASIN: B000KHX8Q6
Publication Date: November 10, 2006
Release Date: November 10, 2006
Availability: Available for download now
|
|
Similar Items:
|
|
Editorial Reviews:
Product Description
When I was an aspiring art director, I wanted to make-ads-look-like-ads. That's the impulse of most every beginner. As soon as I realized that it's only the ads that don't look or sound like ads that grab the viewer's attention, I sought out every word of advice about creative advertising I could find. Defy convention was the first directive I learned. That first astute directive from Bob Mitchell made me eager to gather more from every creative director I ever worked for, interviewed or met. It's been a career-long pursuit. Recently, when I conducted research for Advertising By Design and the third edition of Graphic Design Solutions, I collected yet more wisdom from award-winning creative directors; in this Amazon Short are some insights from my cherished collection.
|
|
Customer Reviews:
An enjoyable pithy collection of insights November 15, 2006
2 out of 3 found this review helpful
Not only are the insights into advertising extremely useful, this article was thoroughly entertaining. And there were definitely more than 11 insights.
|
