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| Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | List Price: $29.95
Buy New: $17.84
You Save: $12.11 (40%)
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Avg. Customer Rating:  (based on 45 reviews)
Sales Rank: 1563
Category: Book
Author: John Medina
Publisher: Pear Press
Studio: Pear Press
Manufacturer: Pear Press
Label: Pear Press
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
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Product Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 40 more reviews...
 Awesome- loved it! December 2, 2008
Fascinating research. Great insights to put into use right away. May seem a little "out of the box" for most corporate types, but most great ideas are...
 Great info and good insight November 29, 2008
I would recommend it. I definitely enjoyed reading it, so it's worth the read. Great info and good insight. I would also recommend, Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
 Very good book about the brain and how it integrates w psychology November 23, 2008
It describes very well and in simple language how the brain works, and how it integrates with psychology. It gave me a good insight how our lives and thoughts may affect our brain.
 The THREE Brain Rules November 8, 2008
0 out of 10 found this review helpful
Why does EVERY scientist who writes a book for the masses, on the brain, need to go into great length about what the structures look like. This book would have been better if the author focused more on useful information. For example, Gender (which he refers to as sex). He gives no useful information about what we can DO once we understand that gender brains are different.
So there really are three or four usable brain rules.
Generally I do not like rules November 4, 2008
The first rule grabbed me - exercise to boost brain power. Medina gave lots of examples of how exercise helps brain function. He also explained how our school and workplace are set up which encourages no activity so low brain function. Since I am a health guy and believe in exercise, I really liked the first rule.
The book included a 40 minute DVD. Firly well don. Funny in parts. Since I had been inspired about the exercise I watched the DVD while I was on my treadmill while trying to read the rest of the book. Of course, one of his rules is that multitasking does not work so I stopped reading the book and just watched the DVD while I was walking on the treadmill (not running). I don't think walking counts as multi-tasking because the one task (walking) is an automatic task.
Since I want to know how to learn faster and better, I liked the 2 rules on memory. For short or long term memory we need to repeat things a few times to ourselves. Perhaps I should rephrase - repetition works.
Of course, no book on the brain would be complete without a rule on sleep. The obvious gist is to sleep well -- think well. We know how to do it but don't always do it well.
He also talked about the negative impact of stress. My personal beleif is largely stress is an inappropriate reaction to external stumuli. When you can understand that, you can deal with it so that it does not become stressful.
He talked about remembering more by stimulating more senses and how we remember more when things are emotionally charged. He also noted that vision is the strongest sense.
His finally rule was exploration -- we are powerful and natural explorers. Curiosity is good. I like that rule since I am naturally curious and naturally a learner.
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